When companies say there is a gap in the market for Direct Marketing. There is no gap in the market for handing out flyers it is the oldest form of attracting attention- and to be frank the most annoying if your in a rush, not in the mood to be spoken to or just plainly not interested in whatever they have to say at all. Interviews for people are walk-able, irrelevant and unprofessional. 3/4 different companies in practically one room. In the interview your job experience/ education will not be highlighted as it should be. The subject will be dodged in favour of light chat by the wanna be professional man in the suit in front of you. In fact question them as to what other things they now about the industry other than the 6ps and direct is the cheapest.
There is no gap for this in the market it is totally old hat. In fact there is a gap in the market for marketing using technology instead due to recent developments. eg: using QR codes to scan and claim discounts or offers to new places- showing that companies are moving forward.
In fact areas of low income tend to be targeted and blatantly are not interested in wasting money and could be spending it somewhere else. 9 times out 10 no one gives a sh#* and your lucky to make 1 sale a day.
But think because the person trying to market/sell you these things is just simply paid commission.
Thus making this type of marketing extremely cheap. When the job description says 'no sales experience necessary' How can a company be sure that you are going to sell daily, you definitely need to be money driven and confident in your self. Yet you could be promoted quick to manager. Manager of what yourself?
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